Wednesday, June 3, 2009

Nudges and Credit Card Processing

I have recently finished reading Nudge by Cass Sunstein and Richard Thaler. The book suggest strategies for enabling humans to make decisions which are in their interest, such as giving up smoking or saving more, given human shortcomings. The word humans here is important, as humans are lazy and have inbuilt reasoning biases. They many not always act in their own interest.

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